The Central Missouri Annual Fall Mailers Conference has been discontinued. The annual conference was a favorite for mail professionals in Missouri and surrounding area for years and will be missed by all.
The conference has been moved up to August 13 to 15, 2014 to better fit busy fall schedules and all everyone the opportunity to enjoy the beautiful Lake of the Ozarks during its prime season.
The following article is written by Jeff Brooks, the author of The Fundraiser's Guide to Irresistible Communications: Real-World, Field-Tested Strategies for Raising More Money and creative director at TrueSense Marketing.
Questions I'm Most Often Asked about Direct Mail Fundraising:
Is the Internet the death knell for direct mail?
Not even close. Direct mail is a long way from death. It's still the most effective fundraising medium (after the church offering basket) and it's many times more effective than email.But the way it works is changing. One important change is the way direct mail and the Web are becoming intertwined. Donors are moved by the warmth and personal touch of direct mail, then going online to give. It's the best of both worlds when they do that: The higher average gifts we get from online donors, combined with the higher frequency and retention we see with direct-mail donors. This is on its way to becoming the typical way giving happens. To be effective in that world, we need to make sure our direct mail and online communications are tightly integrated: Same look and feel, same language, same offers.
It has just been announced that the Postal Regulatory Commission has approved an exigent increase in pricing that will impact most mail by 6%. Back in the November I had written about this as a potential, but thought now would be a good time to go over what we believe to be the specifics of the increase.
For the past 16 years, I have been creating comparison charts for my clients that go over the changes in rates to show how it will affect budgets. The reason that I do this is that when the USPS talks about a 4.3% increase, this is overall. Based on the type of mail you do, the increase could be higher or lower. You need to look at the class, weight, zone, density and special services required to see the true impact. Also, when you look at the new rate charts provided by the USPS, they typically will not show the level of detail needed (Previous and new rates, side by side) to see these differences.
The remainder of this article will look at the main classes of mail and will break down the specific increases. Hopefully this will help you budget for the increase by seeing how it will impact your mail.
The U.S. Postal Service is disappointed with the portion of last week’s ruling from the Postal Regulatory Commission (PRC) which held that the implementation of Full-Service Intelligent Mail barcode (IMb) constitutes a rate increase. This ill-conceived decision will impair complete adoption of Full-Service IMb and hinder the Postal Service’s ability to promote a technology that enhances the value of mail, which is critical to the development of next-generation digital products and services. The PRC’s overly expansive view of the price cap demonstrates why comprehensive postal reform legislation should include additional pricing authority for the Postal Service Board of Governors.
Due to the PRC ruling, the Postal Service is delaying the January 26, 2014 implementation of the Full-Service Intelligent Mail requirement for automation price discounts. Mailers who are not currently enrolled in full-service effective January 26, 2014 will still be able to claim automation prices. To achieve the best pricing, however, mailers must continue meeting full-service requirements.