The National Postal Forum is almost here!
The National Postal Forum continues to gather USPS Executives and the Mailing Industry’s most influential thought leaders and innovators! The National Postal Forum kicks off on Saturday, March 15th with Pre-Conference events featuring a new reception at the Smithsonian National Postal Museum and continues through Wednesday, March 19th with a Closing Concert featuring the band America!
The Early Bird registration closes this Friday, January 31st. Please let your members know to register before that date to take advantage of the discounted rates.
LINK: Brochure for Event
The Central Missouri Annual Fall Mailers Conference has been discontinued. The annual conference was a favorite for mail professionals in Missouri and surrounding area for years and will be missed by all.
The conference has been moved up to August 13 to 15, 2014 to better fit busy fall schedules and all everyone the opportunity to enjoy the beautiful Lake of the Ozarks during its prime season. More information to follow, stay tuned and be sure to mark your calendars!
The following article is written by Jeff Brooks, the author of The Fundraiser's Guide to Irresistible Communications: Real-World, Field-Tested Strategies for Raising More Money and creative director at TrueSense Marketing.
Questions I'm Most Often Asked about Direct Mail Fundraising:
Is the Internet the death knell for direct mail?
Not even close. Direct mail is a long way from death. It's still the most effective fundraising medium (after the church offering basket) and it's many times more effective than email.But the way it works is changing. One important change is the way direct mail and the Web are becoming intertwined. Donors are moved by the warmth and personal touch of direct mail, then going online to give. It's the best of both worlds when they do that: The higher average gifts we get from online donors, combined with the higher frequency and retention we see with direct-mail donors. This is on its way to becoming the typical way giving happens. To be effective in that world, we need to make sure our direct mail and online communications are tightly integrated: Same look and feel, same language, same offers.
It has just been announced that the Postal Regulatory Commission has approved an exigent increase in pricing that will impact most mail by 6%. Back in the November I had written about this as a potential, but thought now would be a good time to go over what we believe to be the specifics of the increase.
For the past 16 years, I have been creating comparison charts for my clients that go over the changes in rates to show how it will affect budgets. The reason that I do this is that when the USPS talks about a 4.3% increase, this is overall. Based on the type of mail you do, the increase could be higher or lower. You need to look at the class, weight, zone, density and special services required to see the true impact. Also, when you look at the new rate charts provided by the USPS, they typically will not show the level of detail needed (Previous and new rates, side by side) to see these differences.
The remainder of this article will look at the main classes of mail and will break down the specific increases. Hopefully this will help you budget for the increase by seeing how it will impact your mail.